Privacy Policy

(artt. 13 e 14 Reg. UE 2016/679 e del D.lgs 196/2003 e smi)

Dear User,

Below we provide you with some information that you need to bring to your knowledge, not only to comply with legal obligations, but also because transparency and fairness to interested parties is a fundamental part of our business.

This policy describes the methods of processing personal data of users who visit this website, accessible electronically at the following address

This information does not concern other sites, pages or online services accessible through hypertext links that may be published on the site but refer to resources outside this domain.

Data controller

The Data Controller (the person who decides the purposes and methods of the processing of his personal data) is Giuseppe Marano Odontoiatra s.r.l.

P.IVA: 15233351004

Headquarter: Viale Regina Margherita, 294, 00198 ROMA

Phone: +39 06 99700333



For processing that includes the publication of content on social networks theData Collectorhas concluded standard co-ownership agreements with the owners of social platforms.

Data categories

  • Data related to the provision of an electronic communication service: traffic data, internet browsing data, IP addresses or domain names of computers used by users connecting to the site; time of request; method used to submit the request to the server; numeric code indicating the status of the response given by the server (good end, error, etc.); other parameters related to the operating system and browser used by the user
  • Personal and contact data
  • Health data
  • Multimedia content (e.g. photos, videos, etc.)
  • Any other data that may be provided voluntarily by the user to the Data Controller

Data source

Personal data are collected from the data subject during navigation (see also table of cookies) or through communications sent by the same and/ or from publicly accessible sources such as social networks or websites.


Where reported, the provision of your data is necessary to pursue the purposes indicated below. Therefore, in the event of failure to provide data, we will not be able to carry out the related processing.


Your personal data is collected and processed, semi-automated and non-automated ways, as specified below:


Legal basis


Allow full use of website features

Pre-contractual or contractual measures (performing the service or service required)

The duration is related to the individual cookie and is available in the relevant information

Enable website analysis and optimization to ensure usability

Consent via cookie banner**

The duration is related to the individual cookie and is available in the relevant information

Show third-party content related to social media

Consent via cookie banner**

The duration is related to the individual cookie and is available in the relevant information

Display third-party advertisements based on your interests

Consent via cookie banner**

The duration is related to the individual cookie and is available in the relevant information

Follow up the data subject’s requests and manage pre-contractual or contractual obligations

Pre-contractual or contractual measures (performing the service or service required)

Consent for any particular categories of data included in the request**

10 years from the year of the request, unless withdrawal of consent in case of any particular categories of data

Advertising the activities and services of the Data Controller

Consent of the data subject**

Until the revocation of consent

Managing compliance with data protection requirements

Fulfilment of a legal obligation

For the time strictly necessary for the purpose

Prevent and/or detect any abuse and defend the rights and interests of the Data Controller

Legitimate interest to protect their rights and interests in court or in the preparatory stages to its possible establishment

The data will be kept until the Data Controller has an interest in exercising its right or interest

Network and IT systems management and maintenance

Legitimate interest of the Data Controller

2 years from the year of termination of the contractual relationship for accounts, passwords and user names

18 months for compliance with system administrators

*Oltre al tempo necessario per il maturarsi dei termini prescrizionali in relazione ai reciproci diritti e al tempo di conservazione dei backup

** if you do not provide your consent, your personal data will not be processed for the specific purposes. The consent can be revoked at any time, by contacting the owner at the contact data indicated above or through the cookie banner.

Automated processes and profiling

We inform you that for the pursuit of some of the above purposes we use automated processes (decision-making processes carried out through the use of technological tools, without human intervention), including profiling, then the collection of information on his account in order to analyze its characteristics and place it in categories, groups or be able to make assessments, such as sending personalized advertising material on the basis of his previous consumption choices, or forecasts.

Communication of the data

Personal data will not be disseminated and will be communicated, for the stated purposes, exclusively to subjects who carry out activities on behalf of the Data Controller, duly appointed data controllers. On request, personal data may be disclosed to public authorities.

Data transfer outside the EU

Although the Data Controller undertakes to choose services that minimize the processing of personal data of its users, the processing of personal data for the above-mentioned purposes involving the use of cookies and other tracking tools could involve the transfer of certain data, only indirectly identifying the data subject, in countries outside the territory of the EU or the European Economic Area (EEA), in particular to the United States where the data subject may not enjoy similar rights and safeguards such as those guaranteed in the territory of the Union. The interested party, therefore, in giving consent to tracking through cookies, for statistical and advertising analysis purposes, including with profiling, consents to their data being potentially processed outside the EU/EEA.

For the other purposes described above, personal data will not be transferred to countries outside the EU or the European Economic Area. If necessary, the transfer will only take place if there are adequate guarantees in accordance with current legislation.

Rights of the data subject

The person concerned is entitled, as provided for in Articles 15 et seq. of Reg. EU 2016/679 to request from the Data Controller access to their personal data, as well as their rectification and cancellation or forgetting. The data subject also has the right to request data portability, restriction of processing or to object to it. Furthermore, the data subject has the right to view the essential contents of co-ownership agreements.

For processing based on consent, the data subject has the right at any time to withdraw his consent, without prejudice to the lawfulness of the processing based on the consent given before the withdrawal. To exercise their rights or to request additional information, the interested party can contact the Data Controller through the contact information above.

Reclamo Garante

The data subject may also lodge a complaint with the Italian Data Protection Authority, based in Piazza Venezia 11, 00187 – Rome –

Use of the site by minors

The site and related services are not directed at minors; therefore, no personal information will be collected by them. If we learn of the unwitting collection of information from or about minors, the Owner of the Site will take reasonable steps to eliminate them as soon as possible, unless there is a legal obligation to keep them. The Site will examine any report on the unwitting collection of information from or about a minor; the user undertakes not to enter data concerning minors and to report the accidental collection resulting from the use of our services.

Information update

The Owner reserves the right to make changes to this privacy policy at any time, informing the Users on this page. Visitors are therefore invited to consult this page frequently, taking as reference the date of the last change indicated at the bottom.

Third party services



Google Fonts

Google Fonts is a typeface display service managed by Google

Google Maps

Google Maps is a geographic internet service developed by Google that allows the search and viewing of maps

Google Analytics

Google Analytics is a web analytics service provided by Google that allows you to analyze detailed statistics on visitors to a website

Google Tagmanager

Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and their code snippets


reCAPTCHA is a Google service that serves to identify bots to protect the website from malicious spam attacks


Hotjar is a web analytics tool that provides both quantitative and qualitative analysis of user activity on a website.


YouTube is a web 2.0 platform that allows sharing and viewing multimedia content on a network

Last updated 18/01/2023


Web cookies can be defined as small strings of text that the sites visited by the user send to their terminal (typically to the browser), where they are stored and then retransmitted to the same sites on the next visit of the same user. The site contains cookies and/ or other similar computer tools listed below. You can accept, refuse or change your preferences about the installation of cookies through the appropriate banner/ icon that appears on the homepage or through the preferences of the browser used or by visiting the website Changing the parameters related to cookies may result in limitations in the display or functions offered by this site.





Analytical –

2 years

The cookie _ga, installed by Google Analytics, calculates the data of visitors, sessions and campaigns and also keeps track of the use of the site for the analytical report of the site. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.


Analytical –

1 giorno

Installed by Google Analytics, the cookie _gid stores information about how visitors use a website, also creating an analytical report of the site’s performance. Some of the data that is collected includes the number of visitors, their source and the pages they visit anonymously.

_gat _UA/

Analytical –

1 minute

Installed by Google to distinguish users


Marketing –

3 months

This cookie is set by Facebook to display advertisements on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.


Analytical –

1 year

The cookie is used by Hotjar to store a unique user ID


Analytical –

30 minutes

This cookie contains the information that is used in your current browser session. These cookies are automatically deleted when you close your browser. Nothing is stored on your computer beyond the time of use of the site


Analytical –

30 minutes

Hotjar sets this cookie to identify the first session of a new user. It stores a true/false value, which indicates whether it is the first time Hotjar sees this user.


Analytical –

2 minutes

Hotjar sets this cookie to know if a user is included in the data sampling defined by the site’s daily session limit.


Analytical –

2 minutes

Hotjar sets this cookie to know if a user is included in the data sampling defined by the limit of page views of the site.


Analytical –

30 minutes

Hotjar sets this cookie to detect a user’s first pageview session. This is a True/False flag set by the cookie.


Technical –

1 month

This cookie allows the operation of the banner that informs of the presence of cookies on the site and manages the acceptance of the user aimed at their installation.

Last updated 18/01/2023